In order to stand out, the design needed to match the vibrant energy of the festivals it aimed to represent. Utilizing expressive patterns and bold, solid colors to distinguish each flavor, I focused the design around the striking face mask illustration featured prominently on the can.

This approach not only adhered to IPA label requirements but also made the point of purchase experience intuitive, with consumers easily identifying their preferred flavor by the color of the face. While encouraging playful interactions, such as asking your friend to 'pass you the one with the green face,' adding a layer of fun to the consumer experience.

Whether purchasing a single tallboy or a six-pack containing two of each flavor, the design ensured that selecting the desired option was both visually appealing and straightforward.